How To Start An Online Business – The Secret Is "Service"

If you’re looking to cultivate any sort of business endeavour – online or otherwise – the most important thing that I have found is the role of SERVICE in what you’re doing.

Service is NOT an arbitrary word used to describe whether you respond to customer support emails – it lies at the CORE of what determines whether a business venture will become successful or not.

Putting this into perspective, if you consider what a “business” actually “does” – we’ve witnessed a stark shift from a “production” to a “service” based model over the past 15 years.

Fuelled by the connectivity of the Internet & developments in engineering techniques, the way to “be productive” in the modern world (particularly the West) is to provision new products and tools. How they get made should be a secondary concern (very little profit in it).

The key – as opposed to historic production – is that it’s no longer the case that having “production capacity” is a major deal… almost everybody has access to that.

What people don’t have is a MARKET into which to offer their products. This market (depending on which type of company you end up cultivating) will then determine the PRICE of the product and whether it’s something they’ll consider using.

The point is that if you’re looking to “get into” business, the absolutely most important thing you NEED to consider is what type of SERVICE you will be able to provide as a professional. This service – applied using either your own products/tools, or someone else’s – is the real secret behind why some companies “always” seem to grow, whilst the majority struggle.

This tutorial aims to explain how it works, and what to do if you’re looking to get involved in the world of enterprise.

Service Makes The World Go Round (Literally)

Most people get involved with “business” because they have an idea they wish to pursue.

Perhaps they wanted to create their own clothing line, have some sort of “lifestyle” business (winery/farm etc) or get involved with a particular field (cosmetics / modelling) – the hallmark of “failed” businesses typically starts with someone’s wistful desire to “work for themselves”.

This is a lie. People don’t care that you started a “business” and all the stories you read about a 12-year-old CEO who’s onto his fifth company are only there because the publication wanted some fresh hype to keep its readers coming back.

The simple reality is that the MAJORITY of people are only moved by necessity. How “necessary” they deem a product to be to their life is how much value they’ll attribute to it (and thus a price).

The way to ensure that YOUR products are bought is to create a necessity for its usage. Don’t even think about “selling” it – [most] people aren’t stupid; they’ll attribute a price to any product they deem as essential to their life. No one ever quibbled over the cost of life-saving heart-surgery… and the same principle exists in every other business. People pay you in direct proportion to how much you actually “give a damn” about what you’re doing.

The most important thing is to realize is that “service” sits at the CORE of what makes people interested in a company.

It’s not their “products” or even their “staff” – it’s what they DO on a daily basis which drives RESULTS. This “activity” is what the market recognizes – and is ultimately attracted to.

Think about it.

  • Apple don’t “manufacture” their products. They design them and come up with all the components etc. Their service is design.
  • Tesla do “manufacture” their products because no-one else can do it as well as them.
  • Amazon are really a digital logistics company – no one is able to store and send out as many parcels as effectively as them.

If you want to get into “business”, come up with a RESULT that you can provide to a market.

  • 10,000+ Twitter followers in the first 60 days
  • 150+ YouTube subscribers in the next 90 days
  • Conversational Italian in 14 days GUARANTEED
  • Branding Lessons From Ferrari + Lamborghini
  • CUSTOM SHIRTS get you laid; CUSTOM SUITS get you paid

If you’re looking to “start” a business, the absolute BEST thing you can do is look at what people are ALREADY looking to buy (just browse the “best sellers” section of any marketplace).

This gives you a direct indication of *exactly* what they have a budget for (what they’re willing to PAY for). This allows you to provide this RESULT as a service (IE in your own way) – giving you the ability to start attracting clients by virtue of how effective you are at providing said results.

The BIGGEST issue I’ve seen is leading with a product, or even “solution”. I hear it all the time – “what problem does your business solve”… hardly anyone buying a product actually thinks they have a “problem”. Rather, they are looking for a particular SERVICE that can be provided to them to improve their life in some specific way. Or – as Gary Halbert said – “your marketing should make their pupils dilate”.

Think about it like this – which would you rather do business with: “The World’s LARGEST Social Media Agency” or “The ONLY Agency To GUARANTEE 10,000+ FOLLOWERS In The NEXT 30 DAYS Or Your Money Back “. Whilst the former works for established businesses, the latter works for ANY business – especially new ones.

Notice how you’re not actually selling anything about the “process” of how you achieve the results? This comes afterwards; you need to stipulate EXACTLY what the buyer is going to get for their time/money, which in the case of “social media” is followers. For SEO, it’s #1 Google ranks and for “programming”, it’s to create a “RECURRING SAAS BUSINESS”.

Obviously, the way in which those various results are cultivated is vital. But the irony is no-one cares about how you do it… as long as it’s legit.

This is why some companies “always” seem to win – their “service” is based around the provision of particular RESULTS. They ignore (outsource) everything else.

If Starting A Business, It “Pays” To Focus On Service

In conclusion, if you’re looking at “starting” a business – the key is to forget yourself and focus entirely on the underlying results you can provide to the client.

If you don’t have the skills to provide said results, you need to get to work building them up (which can be done on the job).

Think about every transaction from the perspective of what you can add to the engagement. Don’t be afraid to “give away the family silver” (in terms of “secrets”) – 99% won’t compete with you, and the one guy who will rip you off will jump onto the next fad he finds.

The key thing you need to do from an enterprise perspective is to identify the various “services” which you’re either able – or capable of – providing for anyone with the right budget.

How To Start An Online Business: How To Get A Tidal Wave Of FREE Traffic!

I hear people all the time asking, “How to start an online business?”

In this article, you will learn about:

  • The different kinds of traffic.
  • Why some traffic sources are better than others.
  • How to make sure you attract as much FREE traffic as possible.
  • Traffic sources to avoid like the plague.

The first thing you must understand as you embark on your internet journey is that the internet is all about information. When you do a search let’s say on growing tomatoes, it is no fluke that the first page of the search engine response is exactly about growing tomatoes, not cucumbers or a sale on cultivators.

This is exactly the same with any search term. This matching of search terms with the exact best website answering the search term has made some people very rich.

There are many sources of traffic:

  • Solo ads are ads you pay for people to put your ad on their mailing list. The traffic you get can be luke warm.
  • Pinterest pins are free or you can pay for promoted ads. This traffic is tightly focused.
  • Facebook ads are quite cheap, but you have to really know what you are doing to get them to accept your ads.
  • Google AdWords are the little ads you see on various websites. They are cost effective and generally deliver hot to buy traffic.

There are quite a few other sources of traffic, but for this discussion I am going to focus on FREE search engine traffic.

There is more than 1 reason to understand what the search engines are looking for when assessing your website in order to send you organic (free) traffic. They have many criteria for judging a site.

  • How many pages does it have on various aspects of the site’s main theme?
  • How long does the average visitor stay on site. (The longer they stay, the more useful information they must be getting and therefor the higher quality your site must be).
  • How many inbound links go to your site. The more that other sites link to yours usually means that they view your site as an equal or as an authority site on your subject. (This is pure gold for you)
  • Does your site sell unknown (maybe risky stuff) or do you offer quality links like Amazon or eBay?
  • Apparently they have hundreds of things they look for, but they are hidden in the secret search engine algorithms.

Traffic sources to avoid are those offering tons of traffic for next to nothing. These usually have really low quality traffic and you stand a good chance of the search engines banning your site. This is bad news.

Some places offer content spinning software for you to create content for your site very quickly. These are to be avoided like Ebola because they take a simple piece of text and “spin it” many different ways. What you end up with is terrible text. The search engines can smell a rat and declare your site a poor place to send free or even paid traffic.

The search engines are all about quality of the content on your site. They even judge it when you buy traffic. If your site has a poor page ranking, they will charge you more for the traffic they send you than if your site is ranked highly for the quality of its content.

How to start an online business? Always keep in mind what your visitor is looking for.

An excellent example of this was someone who had an excellent site on anxiety attacks. He wrote an excellent eBook on the subject, but nobody was buying it. It’s main theme was how to deal with an anxiety attack.

In desperation, he did a survey of his visitors. He found out that what they were looking for was NOT how to cure an anxiety attack, but “AM I HAVING AN ANXIETY ATTACK?”

He rewrote the eBook to satisfy the actual need of his visitors and his eBook is now selling briskly.

Traffic is the lifeblood of your site. Make sure to attract traffic that is looking exactly for what you offer.

How to Start a Homemade Online Business

What Are The Best Ways To Make Money Online?

CPA Marketing: CPA means for “Cost Per Action”. CPA is very simple: you get paid when someone clicks on your affiliate link and complete an action. The “action” can be just about anything, but usually consists of: Filling out a form, Signing up for a free trial, or Buying something.

The Best CPA networks (Instant Approval): CpaLead-CpaGrip-CpaBuild-AdworkMedia.-(Need Approval) Maxbounty-Peerfly.

Affiliate marketing is one of the oldest forms of marketing. Affiliate marketing is an ideal home business because it doesn’t require much money to get started, and you don’t have produce, stock or ship product inventory, or deliver a service.

The Best Affiliate Programs Clicbank- Amazon- eBay- CJ Affiliate-ShareASale- Affiliate Window- Tradedoubler.

Now if you want to earn money with Affiliate Marketing or CPA Marketing the keyword is Targeted Traffic

Find your niche – Figure out what you’re good at or what you want to be good at. You don’t need to be an expert right now, but you do need to decide where you’re going to fit in if you’re at all serious about making serious money.

Build a blogsite – Your blogsite is your virtual home. Without it, you’ve no place to filter all that traffic and people interested in what you have to say.

Social Media Traffic – Increasing your social media traffic happens when you engage and build relationships on each network. Being readily available for customers, brand loyalists and potential buyers it helps you nurture these people through the purchasing process.

Beware with quick bucks – At the outset, you’ll want to do all sorts of things to make money online, but don’t sacrifice your morals for a quick buck. Not only will you put people off, but you’ll lose Google’s trust. You also shouldn’t concern yourself with things like AdSense or other ads on a blog before you have around 100,000 visitors per day. Yes, per day.

Create an email list – One of the best ways to make money online is by marketing to an actively interested group of email subscribers. While most people think that email marketing is dead, that’s far from the truth. This is your greatest potential source of income online.

PPC ADS – is an internet advertising used to direct traffic to websites, in which an advertiser pays a publisher typically a website owner or a network of websites when the ad is clicked. Pay-per-click is commonly associated with search engines. With search engines, advertisers typically bid on keyword phrases relevant to their target market. In contrast, content sites commonly charge a fixed price per click rather than use a bidding system. Social networks such as Facebook and Twitter also have pay-per-click as one of their advertising models.